Here’s How I Did It
Thank you for coming to help us celebrate this sale! This property had a unique set of features and challenges that required some innovative marketing! Here’s a brief breakdown of how I marketed this listing, in hopes of giving you a good idea of how I operate my business.
Figuring Out the Right Listing Price
The most important factor in selling any property is pricing. Determining a balance between market demand and maximum return is a delicate process that depends on many factors. Even before considering the comparable sold properties (or, “comps”), condition, location, and even trends can have larger affects buyer demand. For this particular property, we found a great spot that maximized buyer demand while bringing in the highest return for our client!
Maximum Marketing Value
Gone are the days of postcards and cold calls. These days, it takes much more to sell a property and maximize a client’s return. For this property, I combined several innovative marketing techniques to:
- Show the property in the best light.
- Maximize the amount of Buyer “eyeballs” that see our listing.
- Prevent any unnecessary surprises on our end.
- Prioritize clear communication.
Showing the property in the best light
Listings come in all shapes and sizes, and vary in condition and readiness. Part of my marketing plan is to make sure that a Buyer’s visit leaves the best possible impression, by preparing the property with any number of pre-listing activities.
- Refreshing Deferred Maintenance: Vendors like painters and cleaners can renew a space and give it a refreshed feel for visitors and photos.
- Professional Staging: Adding furniture and accessories to a space can warm up a cold, empty room and make buyers feel more welcome. All staging is done at my cost.
- Professional Photography & Videography: Having high-quality media produces a better experience for any viewer. This is also done at my cost for each listing.
- Hosted Virtual and Physical Showings: From hosting virtual open houses to physical private showings, my hands-on approach helps ensure that each buyer visit is maximized.
Maximize the amount of Buyer “eyeballs” that see our listing
A lot of brokerages advertise their “worldwide reach,” as if it is something special or unique. While Marcus & Associates is not a international franchise, I am able to reach all potential buyers in markets around the world through my virtual and physical marketing techniques.
- MLS Distribution: The majority of buyers find their next home through a website or with a Realtor. All of those sources get their information from our Multiple-Listing-Service (MLS) that sends information for each listing. Whether a potential buyer searches on Zillow or through their local Realtor, the information they’re using is from the MLS.
- Custom Website: I create unique websites for each listing, acting as supplemental marketing tools to attract potential buyers. Most sites like our HiCentral.com or Zillow limit the amount of information that can be placed, so having a custom website ensures buyers have everything at their fingertips. (See some examples at ListingsHI.com)
- Open Houses: Since 2018, I have implemented both a virtual and physical open house for each of my listings. Going virtual on Facebook or YouTube allows me to reach buyers that are unable to make it to the listing physically. While regular physical open houses allow potential buyers to get a feel for the property in-person.
- Email Distribution: Along with distribution through the MLS, local Realtors are also targeted through email distribution lists, letting them know about new listings for their clients.
- Social Media Advertising: By advertising new listings on Facebook and Instagram, I’m able to reach new buyers that are would otherwise be unreachable through most other methods.
- Postcards: These might seem outdated, but a physical mailing can be a very effective tool to market a listing. Postcards are often sent out to other units in a building or neighborhood, letting neighbors know about new activity.
Prevent any unnecessary surprises on our end
One key aspect of my marketing strategy is to prevent surprises whenever possible. Understanding the property from top to bottom, allows me to showcase the property well and minimize the stress on you. By ordering permit packets, researching building plans, or reviewing city & county maps, I’m better prepared to market the property and be knowledgeable if problems should arise.
Prioritize clear communication
My top priority is clear communication with my client, making sure they are always kept up-to-date and ready to make the best decisions. However, clear communication is also key for smooth marketing, making sure that I clearly translate all the benefits of the property. Whether its copy for a social media ad or a phone call with a fellow real estate agent, clear communication facilitates an effective transaction!
I Can Do the Same for You!
Let me show you what I can do for you! Send me a message below or give me a call (808-282-8146). No obligation, no pushy sales pitches, just a simple talk story so I can get to know your goals. There are a lot of different methods for getting business in my industry and I let my work do the talking for me.
Hope to hear from you soon,
Nick Kawakami
@agentoahu