open house

During the home shopping process, one of the biggest complaints I receive from Client is how awkward open houses can be. Between walking into someone’s house (and sometimes someone’s life), and helicopter-like hovering agents, it can be intimidating, awkward, and uncomfortable. Here is a quick tip that can make the process a little easier…

[section_title heading=”h1″ style=”1″ text_align=”center”]Take Cards with You (if Possible): [/section_title]
While the intent of an open house is to market the home, the Listing Agent is always on the lookout for potential clients. You’ll often hear questions like, “Do you have an agent?” or fill in a similar question on the sign-in sheet. These questions are meant to inquire if you already have an established relationship with another Agent, and signals whether the Listing Agent should pursue your business.

To mitigate this initial anxiety, ask your Agent for a few business cards to hand to the Listing Agents at Open House. This is a clear signal to the Listing Agent that you already have an agency relationship, and they should start telling you about the property. Plus, as a bonus, most Agents will not require you to sign-in if you give them an Agent’s business card!

If you don’t have an Agent already, then either prepare a good answer to the question or create a “Buyer Card.” An example of a good answer would be: “No, we’re just casually browsing right now and aren’t ready for Agent representation yet.” If they’re persistent, they may push further but most good Agents should understand your intentions and move on.

[section_title heading=”h1″ style=”1″ text_align=”center”]What is a Buyer Card?[/section_title]
Much like a business card, this is a simple card with all your relevant information. List pertinent details about yourself (at least name and email), and ways you would like the Agent can get in contact with you. Using the following template, you can quickly print multiple disposable Buyer Cards at home or one reusable one to carry around.

A Buyer card gives you a quick and easy way to give the information the Listing Agent needs, and avoid awkwardly filling out sign-in sheets.